Audience Economics: Media Institutions and the Audience Marketplace by Philip M. Napoli

Audience Economics: Media Institutions and the Audience Marketplace



Download Audience Economics: Media Institutions and the Audience Marketplace




Audience Economics: Media Institutions and the Audience Marketplace Philip M. Napoli
Language: English
Page: 256
Format: pdf
ISBN: 0231126530, 9780231501187
Publisher:

Review

The book sheds new lights on the operation and likely future of media in the twenty-first century.

(Educational Book Review )

Crisply written and aimed at nonspecialists...

(Harvard International Journal of Press/Politics )

Review

Audiences are the life's blood of media industries. Yet very little scholarship integrates the realities of the audience marketplace with economic theory. Napoli combines a masterful synthesis of the literature on audience behavior, measurement, and media economics with original analyses of the market for the 'audience product.' Rich in institutional detail, this volume sheds new light on the operation and likely future of media in the twenty-first century.

(James Webster, Northwestern University, Professor of Communication Studies, Senior Associate Dean of the School of Communication, author of The Mass Audience )

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